Award-Winning Administrator, Editor & Writer
An award-winning administrator, editor and writer with extensive background in staff supervision, public relations, fund raising, graphics and training. Familiar with a variety of computer systems and programs.
Expertise includes outstanding recruitment, budgeting, leadership, interpersonal and product development skills. Produced more than 208,000 articles and brochures as well as 282 events for leading for-profit and non-profit organizations.
Loyola Marymount University, Los Angeles, California 2005-2010
Coordinator of Marketing & Projects, Extension/Continuing Education Services
Developed marketing plans, brochures, and advertising for adult education courses, the Center for Religion and Spirituality, yoga studies, and addiction counseling programs for a private, accredited university with 1,500 faculty and staff, and 8,000 students.
Developed more than 200 printed pieces and ads per year, outlining course offerings and certifications offered by the university’s extension program.
Produced innovative collateral that brought never-before visibility and comment to the extension school from both Loyola campuses.
Reorganized the system of creating art and collateral materials, resulting in eye-popping designs produced at 25% of the previous cost for similar, lesser-quality materials.
Launched new curricula in several medical certificate programs and recruited class participants, achieving goal registrations and generating new income for the division.
Requested by the Chief Academic Officer to be his writer and designer of the academic affairs module of the university’s website as well as a 40-page website addition for new faculty.
Produced collateral directed to 300,000 prospective students in Los Angeles County, annually. Created new mailing lists and a comprehensive plan to get extension materials into every individual home in Westchester, Playa del Rey and Playa Vista.
Community Corporation of Santa Monica, Santa Monica, California 2002-Present
Community Outreach Consultant (contribute to a non-profit developer of affordable housing)
Currently working on special projects. Acted as a political organizer and worked closely with the executive director in creating collateral materials for one of the region’s largest developers of affordable housing.
Facilitated bringing seven large new projects to fruition by launching a newsletter articulating personal stories of families placed in the agency’s existing housing, which served to influence community fence-sitters in support of its politically charged mission.
Developed brochures, and restructured and maintained the agency’s database.
Redefined how to use the agency’s database for contacts with new constituent groups and decision makers by e-mail and/or phone.
Organized high-visibility events with press coverage.
Conducted educational and support sessions with parents and community workers to determine the best after-school care for children.
Organized a volunteer group that reviewed 90 residential buildings to locate available space that could be used for residential and community-wide programs.
University of California, Los Angeles, School of Theater, Film and Television, Los Angeles, California 2005
Wrote for the School of Theater, Film and Television Department’s magazine, Point of View, and prepared press releases, alumni profiles, school brochures, donor participation articles and news in support of UCLA’s prestigious creative arts program.
- Contributed a majority of the written copy to the polished, award-winning magazine, which significantly increased donor involvement.
reDiscover Center, Santa Monica, California 2004-2005
Obtained a number of state and foundation grants to establish a studio patterned after Reggio Emilia’s creative school in Italy for use of recycled materials used in student learning projects.
reDiscover Center is a private, non-profit studio for teachers and parents to learn how to teach creative projects using non-traditional recycled materials donated by industry. It provided workshops and gave raw materials to teachers and parents along with application instruction for use in their working with pre-school and elementary grade students.
Raised $100,000 to launch the studio.
Presented the group’s activities to the California State Examiners, which resulted in more funds.
Successfully negotiated a free, full-size classroom with 24-hour access in a Santa Monica elementary school, creating a showroom for teachers from throughout Los Angeles to select free learning materials.
Organized workshops on how to build and use donated materials for creative/learning projects that met the state’s learning standards.
Solicited and obtained money and materials from local manufacturers and businesses.
Recruited and directed a volunteer base of more than 100 to pick up and stock the materials in the studio, and to produce workshops to showcase uses for recycled materials.
Solicited and enrolled schools, parents and teachers as paid members of the studio.
United Cerebral Palsy of Los Angeles, Ventura & Santa Barbara, Woodland Hills, California 1998-2004
Startup Manager (2003-2004)
United Cerebral Palsy of Los Angeles’ Ocean Housing Foundation is a one-of-a-kind, independent-living apartment complex for disabled adults. Moved and installed the organization into a donated, historical landmark building in Santa Monica, which accommodated 20 developmentally disabled adults.
Managed the building, and served as liaison between the City of Santa Monica and the agency.
Adjusted the facility to accommodate disabled adults.
Planned and implemented 25 events, including donor appreciation, parent meetings, support groups and parties with up to 300 invitees.
Acted as House Manager to keep visitors and workers in conformity with state standards.
Represented the agency with donor parents and the Santa Monica City administration.
Director of Communications (1998-2003)
As a member of the management team, oversaw the corporate image, media relations and publications, including the annual report, two quarterly newsletters and brochures for multiple fund-raising campaigns in Ventura, Los Angeles and Santa Barbara counties. Collateral material was instrumental in raising more than $150 million for the agency.
Produced showcase annual reports and content-driven newsletters focused on clients and tailored to various audiences who had never received agency marketing brochures. This collateral generated higher donor participation and interaction with government, agency peers and grantors.
Created and wrote all editorial copy and prepared art work for the agency’s first website.
Los Angeles Daily News, Woodland Hills, California 1993-1998
Directed the entertainment news and features sections of the second largest daily newspaper in Los Angeles.
Launched lucrative new sections, including LA Life, Women, Fashion, Oscars, Los Angeles Trends, Travel and others, working with the editor-in-chief and advertising executives.
Garnered numerous writing and design awards with a staff of writers, reviewers, photographers and designers. For example, the Fashion section won the Aldo Award, the top honor for its niche.
Received accolades from members of the staff and management in driving content decisions for a large segment of the paper.
Served as Assistant Managing Editor for Graphics & Photography. Served as Assistant City Editor, Business Editor, Science Editor, Lifestyle Editor, Reporter and Art Director for five regional newspapers, including The (Phoenix) Arizona Republic, Cincinnati Enquirer, Indianapolis Star, Cincinnati Post and Richmond Palladium-Item. Named Editor of the Year for the national Scripps Howard newspaper chain.
Ball State University, Muncie, Indiana
Bachelor of Science, Journalism & Political Science, Cum Laude
Girl Scouts of America, Troop leader, 2004-Present
Church in Ocean Park, Santa Monica, California, Trustee & Fund Raiser: Established the 100-year-old congregation’s first-ever endowment
Living Wage Movement, Volunteer, 2003-Present
Hill Street Center for Yoga, Meditation & Music, Administrator, 2005-Present
Kelly Hayes-Raitt’s Campaign for State Assembly, 2005-2006