Event Marketing & Public Relations Manager
05.342.S.05
A resourceful marketing professional with 13 years of experience in trade show and event management, media planning and placement, management of public relations and promotional programs, development of collateral materials and direct mail campaigns.
Expertise includes outstanding communication skills, management of resources, budget control, client relations and strong administrative skills.
EXPERIENCE
Zebra Technologies Corporation, Card Printer Division, Camarillo, California 1992-2005
Event Marketing & Public Relations Manager
- Managed up to 25 trade shows annually with a budget of up to $500,000. Responsible for all trade show assets, acquiring exhibit space, show services, transportation and storage of booth properties.
- Directed the design and build of two custom booth properties and selection of portable booth properties. Supervised booth upgrades including signage and graphics.
- Organized and coordinated annual customer conference and customer receptions at industry trade shows including site selection, staff housing, food & beverage, transportation, offsite activities, gifts and awards. Assisted with development of themes and support materials. Events conducted in the U.S. and Mexico.
- Directed the Americas advertising program including media planning and placement, ad development and merchandising. Ad budgets ranged from $200,000 to $800,000 annually.
- Managed marketing collateral program including development, design and production of product specification sheets, brochures, case studies and customer communications. Worked closely with agencies, photographers and printing vendors.
- Coordinated the public relations program including press releases, application stories, and articles for trade publications, speaking opportunities at conferences and press kits for trade shows.
- Assisted with direct mail campaigns including list procurement, mailer design and production.
- Managed promotions program including apparel, trade show giveaways and gifts.
The Voit Companies, Woodland Hills, California 1988-1992
Assistant Property Manager
On site property manager for commercial, office and retail space in Northridge, Chatsworth, Simi Valley and Goleta, California. Managed day-to-day tenant and vendor relations.
Arthur D. Little Valuation, Woodland Hills, California 1984-1988
Administrative Assistant
Assisted manager and staff of the Real Estate department. Responsibilities included data collection and analysis, spreadsheet production and report writing.
PRIOR EXPERIENCE
Front Office Manager for the Student Aid Business Office of California State University, Northridge; Policy Administrator for the Mercury Insurance Company; and retail sales associate experience.
EDUCATION
California State University, Northridge, Northridge, California
Bachelor of Arts, Liberal Studies, 1983
Other Courses: Certified Trade Show Marketer (CTSM) and Building Owners & Managers Association International (BOMA International)
Computer Skills: Windows, MS Word, Excel, Internet and e-mail
AFFILIATION
Meeting Professionals International (MPI)
